Save the Cacao

Those of you following the MUCHOMAS story know that we love cacao beans.  This past weekend, at the Fine Chocolate Industry Association meeting in New York, we learned that we weren’t the only ones!  Indeed, there is an entire organization, the Heirloom Cacao Preservation project dedicated to protecting unique cacao beans around the world and educating consumers about the importance of heirloom cacao varietals. 

Why are beans so important? Because the beans are where the complex flavors of fine chocolate originate.  It is a magical cocktail of origin and genetics that provides the myriad flavors that are the hallmark of truly fine chocolate.  As chocolatiers, it is important for us to have access to great beans – which is why we are so lucky to have found Giff! 

But it is equally important to keep educating the public about the risks of taking the easy way out with cheap, easy to harvest, but flavorless beans.  If we’re not careful there might not be any truly flavorful beans left!

It is partially because of the importance of education that we are so excited to be helping Georg distribute his book in the US.  The book is a treasure trove of information about cacao beans and their importance to the chocolate making process.  Not only does it include information about the Heirloom Project but it also contains detailed information about cacao producing countries and, perhaps most importantly, the incredible stories of how chocolate-makers around the world use great beans to make great chocolate!